Hi, I'm Marcel 👋

I help teams decide what's worth building, not just how to build it fast, bringing product thinking, judgment, and taste that AI can't replace.

Hi, I'm Marcel 👋

I help teams decide what's worth building, not just how to build it fast, bringing product thinking, judgment, and taste that AI can't replace.

FEATURED CASE STUDIES

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Tablox

A small experiment in browser clutter, attention, and gentle intervention

Tablox

A small experiment in browser clutter, attention, and gentle intervention

Tablox

A small experiment in browser clutter, attention, and gentle intervention

Tablox

A small experiment in browser clutter, attention, and gentle intervention

EasyUDI

Turning fragmented medical-device data into regulatory-ready records

EasyUDI

Turning fragmented medical-device data into regulatory-ready records

EasyUDI

Turning fragmented medical-device data into regulatory-ready records

EasyUDI

Turning fragmented medical-device data into regulatory-ready records

Teal Flower

Alpaca Brand Evolution

Turning a playful fintech identity into a global financial infrastructure brand.

Teal Flower

Alpaca Brand Evolution

Turning a playful fintech identity into a global financial infrastructure brand.

Teal Flower

Alpaca Brand Evolution

Turning a playful fintech identity into a global financial infrastructure brand.

Teal Flower

Alpaca Brand Evolution

Turning a playful fintech identity into a global financial infrastructure brand.

JOURNAL

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AI, Work, and the Problem of Developing Understanding

SEP 09, 2026

AI, Work, and the Problem of Developing Understanding

SEP 09, 2026

AI Hype and Reality: A Structured, Evidence-Informed Guide

MAR 22, 2026

AI Hype and Reality: A Structured, Evidence-Informed Guide

MAR 22, 2026

Fluency Is Abundant. Grounding Is the Hard Part

JUN 01, 2026

Fluency Is Abundant. Grounding Is the Hard Part

JUN 01, 2026

EXPERIENCE

I’ve worked with early-stage and scaling teams, including YC- and Plug & Play-backed startups, on products ranging from 0→1 exploration to platform-scale systems. Designed Labellio acquired by Kyocera.

LET'S TALK

Working on a complex product, AI system, or interaction problem?

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